Wheelie Deals

Bicycle Wholesaler Marketing Plan

Wheelie Deals

Executive Summary

Wheelie Deals is a wholesale distributor that serves the retail bicycle industry. Wheelie Deals will carve out a focused niche within this industry, providing closeouts, last year models, and seconds. Large wholesalers will occasionally have a closeout to offer, however, the availability of special deals is spotty. As prices continue to rise, and people's discretionary income decreases, more and more people are attracted to finding good deals. This trend will allow Wheelie Deals to generate sufficient business to reach and conquer profitability.

Wheelie Deals will quickly become the #1 source of deals that will provide retail shops with above average margins. Wheelie Deals will grow rapidly and take away market share from the more traditional wholesalers.

Wheelie Deals is lead by Dan Psycle, MBA, a veteran of the bicycle industry. Dan has modeled Wheelie Deals off an already successful wholesale distributor business model and will quickly gain market share. Profitability will be reached by month eight with profits of $61,000 by year three.

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The Two Wheeled Oracle

Bicycle Courier Marketing Plan

The Two Wheeled Oracle


Executive Summary

Two Wheeled Oracle (TWO) is a bicycle-based courier service serving Portland, Oregon attorneys and law firms. Two Wheeled Oracle can transport documents and small parcels to clients, other law firms, as well as transport and file documents with the clerk of courts. Law firms will be the primary group of customers and the only one targeted. Two Wheeled Oracle will also serve non-law-firm customers, but will not target this area of the market.

Two Wheeled Oracle will offer reliability and industry insight to law firms enabling TWO to provide superior service relative to the current service providers. Reliability is an important variable for service to law firms because firms have many court imposed time constraints put on them that are inflexible. By providing professional, reliable service, Two Wheeled Oracle will be able to rapidly gain market share. Previous legal experience also provides TWO with a competitive edge over the competition. Profitability will be reached by month nine and revenue for year three will be in excess of $300,000.

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