Online Earning Tips

How to Earn Money Online

I have seen people looking for various methods to make money online. Earlier I wondered whether it is really possible or not. But after a vast search on internet I came to know that really there are several hundreds
of methods through which we can earn a handsome amount either part time or full time depending on our own convenience. I myself tried to earn money online for more more than a year, faced a lot of failure, lost my money but finally find out the genuine ways to earn money on the internet. I know very well that it is really a very difficult to earn money on internet but if you have a proper guidance, proper knowledge then you can earn a good money for sure . Moreover, success rate is very very less in this work. Although there are several jobs through which you can make online money but the fact is that there is a lot of fraud you will encounter in an attempt to earn online. So, here with my own experience and search I am giving few Ideas or rather tips on online money making. These online earning tips may provide a right path to those who are new to online earning field. I will discuss all the methods in brief here and all these methods in details in their respective posts.

Google Adsense is one of the best way to earn money online. Its a program started by software giant Google. It pays you for putting ads on your website . When someone click those ads you get paid. Its just a form of online advertisement and you can earn online a good amount if you follow the rules strictly.
The best part is that Google itself sends you the check for the commission you generate through the ads on your website provided by Google. It is quite a simple to place Google Ads. The difficult part is just getting approval from Google. You can read the tips at AdSense Tutorial For Newbies if you are new to this system.
Apart from Google there are several other companies which provide similar services.

Affiliate Marketing is another good stuff if you are capable of marketing a product or services online. You have to opt for the best possible and legal ways to sell products or services of other companies. You can either do be e-mail campaigning, through your website, Adwords etc.

Freelancing is perhaps the most popular and safer way to earn money online provided you work for genuine and trusted site. Today, millions of people are working as a freelancers throughout the world. You can get almost all kind of projects starting from web designing to data entry etc on the sites providing work. Some of the well known and trusted sites are Odesk, LimeExchange etc.These sites pay their users through Paypal.

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What is Online Marketing

Online Marketing is an Ongoing Process

Online Marketing includes channels such as search engine optimization (SEO),

pay per click (PPC), Social Media Marketing (SMM) and a host of other methods

to increase your websites ranking in the search engines and attracting visitors

into clients, retaining those clients, and doing it all over again.

The Internet is constantly changing and the methods that worked yesterday won’t

necessarily work tomorrow. There are best practices that any good online marketing

firm will use when conducting an online marketing engagement for a client, but the

methods that they incorporate will change over time as search engine algorithms

evolve and the methods become more complex.

This is why it’s important to have an ongoing strategy in your online marketing plan.

Whether you have an in-house marketing guru or you hire a firm to complete your

online marketing goals, make sure you’ve had conversations around your ongoing

online marketing strategy and it aligns with your company’s goals and objectives.

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Benefits of Online Marketing

Online marketing has only recently made it’s foray, and yet it’s charm, speed and time saving attributes have made it a viable option. Sitting on your chair and just a mouse click away to make a purchase, seems so simple and effortless, that eyebrows are raised-Why online marketing, or rather – How can one enjoy maximum benefits by marketing online? Well, in a nutshell, Internet being a visual medium demands that your website or product be effective and attractive in terms of web design/development, this tried and tested strategy ensures that half the battle is won. But, in case you don’t want to put all your eggs in one basket then , online marketing offers scope to employ various strategies to reach your target. Internet marketing has become an energetic & economical way to buy products and services in less time, without consuming the time and energy of their customers.

These are the apparent benefits, but the subtext unravels other bounties: like cutting costs-online marketing helps you do away with legal and professional services, travel expenses and the charges to market for a stipulated period in journals, newspapers or magazines. This also allows for higher profit margins, since your costs are low, you make more profit form sales. Marketing is an integral part of sales, offline, advertisements costs can burn a whole in your pocket, whereas online you can submit free ads, do ad swaps with e-zines or use pay per click search engines etc.

Here are some key factors and guidelines that an online marketer needs to take into account in order to achieve guaranteed success.

Web Design/Development:Web design/development should be according to the services offered by the provider and targeted community, where content is easily accessible. Try and avoid critical and heavy images, scrolling text and flashing graphics. These can be tedious and put off a prospective buyer. Frequently updating your website in case of alterations will do the trick.

Web Visibility:Enhanced web visibility can translate into higher sales. If your products and services are easily reachable to the user on the web, there will always be a chance to be in the top league. Traditional online marketing skills and various other methods can be employed to increase your web visibility such as Search Engine Optimisation, newsletters, affiliate marketing etc. The following are some of these explained further:

1.

Search Engine Optimisation:Did you know that 90% of all online visitors are attained through search engines. If your website is search engine friendly, you will always have a chance to be on the top of a search engine’s results. You need to ensure that when someone queries a search engine your web site gets returned in the top 30 results (or first 3 pages). This will help generate valuable visitors who can be future customers, adding to your online sales with a high visibility of your products and services. Key to both acquisition and retention is having good content that will attract visitors in the first place and then keep them coming back for more. Search engine crawlers give preference to those web pages which have crisp and valuable content with targeted key phrases. Search Engine Optimisation has been controversial in the past by some companies using unethical ways to get to the top in search engines. These methods are now banned by all major search engines.

2.

Newsletters: Newsletters are by far the most powerful way to communicate with a group (people with common interests) – on a regular basis. Newsletters are great not just for customers, but also for getting employees, distributors, commission sales reps, the media, and any other third party excited about your firm. This is a platform by which you can communicate with your clients, they generate calls and inquiries, and because they are permission based, your clients will receive them favorably. The most important and effective marketing tool because they have a vast reach and convert, Buyers into Customers. Newsletter marketing is therefore one of the best ways to keep in touch with your customers if done with caution. The most prevalent problem with generating newsletters is –SPAM! So avoid predefined keywords and trigger words. To ensure that your newsletter be read it needs to be interesting, informative and helpful.

3. Affiliate Marketing Benefits of affiliate marketing include the potential for automating much of the advertising process (accepting & approving applications, generating unique sales links, tracking & reporting of results) and payment only for desired results (sales, registrations, clicks).

When we talk about affiliate marketing; we can measure affiliate marketing in terms of Pay-Per-Click (PPC) and Cost-Per-Click (CPC).

3.1 PPC: In a PPC agreement, the advertiser’s payment is based on click-through to the destination site based on a prearranged per-click rate.

3.2.CPC:The terms pay-per-click (PPC) and cost-per-click (CPC) are sometimes used interchangeably, sometimes as distinct terms. CPC indicates measurement of cost on a per-click basis for contracts not based on click-through.

Web Analysis: Set up a procedure to analyse your website activities. You should be aware about what’s happening on your website. There are lots of web analytic tools and service providers which can help you with a complete tracking of your website visitors. You can examine the complete summary of your website visitors by following those methods. Web analysis can reap benefits for online marketing, since it allows you to read and monitor your visitors/prospective customers behavior, where they are concentrated(location), what are their preferences(helps you rate your products) and further helps in making future marketing strategies and working on your shortcomings.

People's online expectations have climbed over the last few years and two-thirds don’t ever bother returning to a web site that did not meet their expectations. Keeping these factors in mind can go a long way in providing great value edition in your e-commerce and web promotion activities, and make you a rising star in WWW community, or better still, the only STAR!!

Netlink uses integrated digital solutions to promote and market our client’s business objectives and long term vision. To know more about how we can help you achieve your goals

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Pay Per Search

Until now, planning a pay-per-search campaign has been a fairly straightforward

process: You compile your list of keywords, then match them with the

appropriate search term descriptions and URLs, submit them to the site,

and boost or lower your bids as you see fit.

First Google introduced its new program, which includes the standard

pay-per-search features in addition to several auxiliary offerings; then

Overture modified its policy to include new regulations that have left

many advertisers bewildered. For those of you who find yourselves

in such a state, here's a summary of what's changed -- and

a few tips on how to comply without compromising your client's

campaigns.

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Pay Per Click

Pay-per-Click programs offer a variety of advantages and disadvantages compared to affiliate programs. The advantage pay-per-click programs have is that they are generally easier to set up and maintain, and that they pay commissions even if your visitors never make any purchases.

Another key advantage of pay-per-click programs are that they are generally targeted towards a very general audience. Affiliate programs are best promoted by specifically targeting what is sold to your visitor's interests. This may make pay-per-click programs a better choice if it is difficult to determine what products or services your visitors might be interested in.

Pay-per-click programs also have disadvantages. Because of their general nature, they might not be the best choice if your site has a narrow focus and a targeted audience. Pay-per-click programs also generally pay less than affiliate programs since you are trading higher commission rates for a higher probability of earning income (since your visitors need only click, rather than purchase).

Additionally, pay-per-click programs also have the tendency to be more likely to balk on paying their affiliates or to cancel an affiliate site's membership just as payment is due (sometimes justly, sometimes not). A final disadvantage is that pay-per-click programs can't generally be promoted in email newsletters, making them unsuitable if you have developed a mailing list which relies on affiliate program income.

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Online Business Tips

Safe habits to make cash online are plentiful nowadays. We are extremely lucky because ten years ago the story be very dissimilar. In order or data about the money making possible of the internet was not willingly obtainable. ection of pay a lot of money to the guru of that day to attend their closed-door seminar to have corrected of entry yin the direction of the house business chance that is all over the mesh. It was the only methods in the direction of obtain inside. I guess our tackle is which one to make a decision as there are at the present so a lot of. My suggestion would be in the way of decide one method out of what I am about min the way of show you. Make an achievement of it and after that add another and after that another. Three secure behavior to create money Online are: - Affiliate advertising - You find plus join reputable associate programs and promote additional people's products. You get paid a proportion charge or a flat fee for every sale you make. Some is free to join and others paid. You be able to get started by means of Click bank or accuse link associate system. On what occasion you have some information under your belt you be able to choose some self-governing associate programs. You strength of brain know come again? to seem out for so you do not get scammed. Your possess crop - Create your own crop from scrape either by responsibility it yourself or by paying someone to perform it for you. You can become the publisher or merchant and let affiliates to endorse it intended for you next to your own promotions. To perform this you have to appreciate keyword definition and find burning keywords so as to be indications of burning place market you can aim. Seek to be grateful for the move toward of the customers in that place and provide a answer they want. Forex or money trade - You can also leave downward the route of day trade using software or robot. You do not contain to be a knowledgeable trader to establish. You be able to become a successful day dealer if you be eager to study and put into practice what you study. You be able to employ software to trade intended for you on one time you understand the marketplace basics. Use some of the on top of safe ways in the direction of make cash consistently and you will attain your thoughts what it maybe. You can go with the tried and true "Make Money Online" type theme, as you can see friendsmela.com which is also another example of the name as domain thing.

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Toilet Rebate Promotion

Toilet Rebate Promotion Marketing Plan

Toilet Promo
by Elizabeth Walker
Marketing Vision

The role of Marketing is to engage homeowners to make changes they may not have considered before: replacing their traditional toilets with the low-flow Niagara Flapperless model that meets or exceeds all municipal rebate criteria for water conservation.

Our goal is to convert 10% of toilets in the local municipal area in a 12 month period.

Our opportunity is to guide customers through a process from suspect (people who are qualified on paper) to identifying themselves as a prospect (someone who has asked for more information) to a customer (someone who has purchased) to a champion or referral source.

Go Green Together will coordinate the program with our partners – the City, retailers and the media – and fund 15% of the program.

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Restaurant Business

Restaurant Marketing Plan

Neon Memories Diner

Marketing Vision

Neon Memories Diner is a place for family togetherness organized around a common love of the traditional American diner and the simpler times of the '50s and '60s. Neon Memories Diner transcends a typical theme restaurant by putting real heart into customer service and the quality of its food, so that its unique presentation and references to times past are just part of the picture.
Goals

CEO's Goals:

* Reduce shift management time to 25% of time, devoting the remainder to marketing direction and strategy
* Devote at least two hours per day to marketing activities

marketing Goals:

* Achieve revenue of $1.8 million per year in year three
* Open a second restaurant in 2013

Strategic Goals:

* Become the top family restaurant in Whoville by end of year three

Tactical Goals:

* Implement Neon Points customer loyalty program
* Implement customer feedback system
* Implement staff incentive system of monthly bonuses
* Create Facebook page to extend website
* Hold 24 theme nights over the next year

Purpose

Neon Memories Diner seeks to create a comfortable, fun environment that brings the older generation back to the simplicity of the '50s and '60s, while letting them share it with their children and grandchildren. The marketing exists to create and strengthen bonds across generations, with the tradition of American diner fare and culture as a touchstone.
Picture

A new customer is often referred to Neon Memories Diner by an existing customer and visits the website to check it out. There he finds images of the type of frestaurant he thinks his family would enjoy. He visits with his wife, and they are is excited by the ambiance, attention to the details of the era and the quality of the food. This inspires them to invite their children and grandchildren to the restaurant the next time they are in town.

Throughout these visits, the customers will be treated carefully and respectfully by servers and staff, who always have smiles on their faces and stop at nothing to make sure the customers are happy. This includes the cleanliness of the restaurant, the authenticity of their uniforms, and their behavior with customers.
Gap Dashboard

As many of the key personal, marketing, strategic, and tactical goals as possible will be tracked through the use of the Gap Dashboard. Those that are not represented here (such as some tactical goals) will be tracked based on the schedule for development in the Milestones table. On a quarterly basis, the key marketing metrics will be entered into the Gap Dashboard to judge actual results against these goals.

Personal goals relate to limiting the CEO's time spent as shift manager and increasing the time spent on marketing activities. The primary marketing goals are to maximize revenue of the Neon Memories Diner and reserve cash for the opening of an additional restaurant under the same brand in 2013. The strategic goal of becoming Whoville's number one family restaurant will be measured by press mentions as a key indicator, but will be based on the rankings in the Whoville Post's annual restaurant review. The restaurant is currently at number five. Tactical goals that can be measured quantitatively are represented here.
Gap Dashboard
Year 1 Year 2 Year 3
Personal
Shift management time 852 500 500
Hours of marketing work 470 500 500

Business
Revenue $1,436,332 $1,781,567 $1,849,786
Cash reserved for new restaurant $186,917 $295,665 $332,661

Strategic
PR mentions 171 291 300
Ranking in Whoville Post Annual Restaurant Review 5 2 1

Tactical
Theme nights held 18 24 24
Neon Points awarded 520,451 890,783 924,893

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Real Estate Business

Real Estate Marketing Plan

Titicus Realtors

Marketing Vision

Titicus Realtors seeks to make first-time home buyers comfortable, happy, and worry-free both during the home buying process and even after their closings. By doing this, Titicus hopes to build a reputation as THE real estate agent in southern Connecticut for first-time home buyers, effectively eliminating competition within their market.

This marketing plan details the current and new marketing programs and practices of Titicus Realtors which will lead to establishing and consolidating this reputation.
Goals

Titicus Realtors will pursue the following specific goals:

Personal Goals for Earl Estates, owner of Titicus Realtors:

* Hire an additional agent before workload cuts into time necessary for marketing and company direction
* 20 invitations to area speaking engagements in 2012

Business Goals:

* Exceed $1 million in revenue in 2010, $1.3 million in 2011, $1.7 million in 2012
* Exceed 900 leads in 2012

Strategic Goals

* Be ranked in the top 5 real estate agencies for first-time home buyers in Fairfield County by Fairfield Homes Magazine
* Achieve 100% customer satisfaction

Tactical Goals

* Customer testimonials of at least three sentences written by 75% of successful home buyers
* Increase number of agents employed by Titicus Realtors to four by the end of 2012

Purpose

Titicus Realtors seeks to make the process of buying a first home a relief for clients, offering them such great service that all of their fears associated with the process will disappear. Through this, Titicus Realtors hopes to make home ownership, and the financial, emotional, and psychological value that comes with it, happen for as many people as possible. Ideally, the ideas and process of how customers are treated at Titicus will be shared with similarly-minded real estate agents in other towns and states so that the reach of the company's impact goes well beyond its locale.
Picture

A couple signing up with Titicus Realtors will find themselves surprised from their first interaction about the level of care and thoroughness. Through simple language and some probing questions, the real estate agent will unearth the couple's desires for their home as well as their fears. The Titicus agent seems to have seen it all before, yet does not come off as cocky or dismissive of these fears - such as the couple's fear of being taken advantage of, of buying more home than they can afford, of learning about issues with the home only after the closing, or of spending more than they should. On the contrary, the Titicus agent will provide information and assistance that shows the couple from the start that there is no need to be exceedingly anxious through this process. That anxiety will slip away as the couple's trust for their agent builds and it will be replaced by a feeling of excitement and adventure as the couple starts to see each home as a possibility.
Gap Dashboard

The Gap Dashboard represents the quantification of the key personal, business, strategic and tactical goals for Titicus Realtors. The results in all of these areas will be tabulated once a month based on the accumulation of the week's key marketing metrics as well as other items which are not tracked by the company's systems (such as the personal goals). Furthermore, rating by Fairfield Homes occurs on an annual basis only and will be entered when the ratings are released. Earl Estates is responsible for accumulating the data to check against the goals each month. He will note gaps and decide whether original goals were too lofty or whether the shortfalls were within the control of Titicus Realtors.
Gap Dashboard
Year 1 Year 2 Year 3
Personal
Invitations to speaking engagements 8 14 20
Other 0 0 0

Business
Revenue $1,039,500 $1,307,700 $1,727,820
Leads 692 830 996

Tactical
% of customer writing testimonials 60% 70% 75%
Number of agents 2 3 4

Strategic
Rating by Fairfield Homes for first-time home buyers 8 6 4
Customer satisfaction rate 90% 98% 100%

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Portrait Photographer

Portrait Photographer Marketing Plan

Ofeeld Photography

Marketing Vision

Ofeeld Photography was created to allow people to receive a one-of-a-kind, natural photo shoot - of people and of pets. Ofeeld Photography would like to be the sole on-location pet photography business in the Ohmtown area, offering a one-of-a-kind experience.

This marketing plan is designed to allow Ofeeld Photography to focus on getting our name and professional services out into the photography world. Ofeeld Photography would like to be known for the custom and professional work that is produced. Because of the unique experience of a natural setting, Ofeeld Photography is truly unique. Understanding the costs related to marketing and focusing on the avenues that produces the most return is vital to the success of Ofeeld Photography. We would also like to focus on a way to monetize prints that have been taken of nature and other subjects during the photographer's "free time."
1.1 Goals

Personal Goals

* Enter photos into photography contests
* Send photos to national magazines
* Enter photos for state fair

Business Goals

* Increase traffic to website by 2% each month
* Establish a customer base for photo shoots

Strategic Goals

* Establish a relationship with at least one pet store
* Establish a relationship with a printing company for calendars

Tactical Goals

* Devote 10 hours each week to "freelance" photography
* Create a new website for information and to serve as a portfolio

1.2 Purpose

Ofeeld Photography exists to be able to give our customers realistic and natural photographs to commemorate a time in their lives.
1.3 Picture

A potential client has already seen the work produced by D'Epth Ofeeld, professional photographer. The customer is exited to see the lasting photos that he can create for her and her family. At every communication, the customer will feel that they are taken care of and listened to in every aspect of the photo shoot. The customer will have a positive interaction with the website and picking and purchasing the photos to buy. The client's experience will be so different from any other picture taking event that she will rave to all of her friends and hand out referral cards - and those friends will use them!
1.4 Gap Dashboard

For strategic purposes, once a relationship with a printing company has been establish, Ofeeld Photography will no longer be actively looking. A long-term relationship with vendors is important, which is why there are no numbers in year 2 or 3 for talking to printing companies - we will have already found a printing company by the end of year 1. This doesn't mean Ofeeld Photography won't keep its "ears open" for potential better printing companies.

The website traffic is earmarked to grow by 2% each month, starting at 0 because there is currently no traffic to the site. We envision this to be a much larger growth, but hope for at least 2%.

By submitting photos to national magazines and entering them in contests, Ofeeld Photography will become recognized and can use that recognition in our marketing material to validate the business and professional quality we aim for with each picture.
Gap Dashboard
Year 1 Year 2 Year 3
Personal Goals
Photo Contest - number entered 2 5 7
Photos to Magazines - number of magazines 4 6 7

Business Goals
Visits to site 122 201 205
Number of photo shoots per month 13 12 14

Tactical Goals
Freelance work - hours per month 480 480 480

Strategic Goals
Number of pet stores contacted 5 2 2
Number of printing companies contacted per month 6 0

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Online Plumber

Plumbing Company Marketing Plan

Plumbing Company
by Duct Tape Marketing Coach

Marketing Vision

We want to be seen by our customers as the insurance policy against plumbing problems and the expert that can help them take their homes to a higher level of energy savings. Good for them, good for us, good for the planet.
1.1 Gap Dashboard

For a start we have made some optimistic forecasts in the following Gap Dashboard table. As the year goes by we'll be able to compare how we've actually done against our projections. Once we enter the actual numbers we'll be able to see the gap between forecast and result. The gap might be a tiny crack, or a bridgeable ditch, or an abyss, or a nice ridge where we've exceeded our forecast.
Gap Dashboard
Year 1 Year 2 Year 3
Personal Goals
New certification 2 2 1

Business Goals
New Diamond accounts 154 160 170
New construction installations 51 60 75

Tactical Goals
Update website 1 1 1
Actively solicit testimonials 50 50 50

Strategic Goals
Develop long-term relationship with local real estate developers 3 2 2

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Online Insurance

Personal Insurance Agent Marketing Plan

Plynthe Insurance

Marketing Vision

Plynthe Insurance is a new business selling personal insurance to residents of Peristyle Gardens. However, it intends to execute its marketing in a systematic way to be sure that clients get a consistent, high quality experience and that they understand the expertise and knowledge within the business.

This marketing plan details how the business will focus and launch its marketing operations, track key numbers, generate and convert leads, and serve customers so that they renew AND refer additional customers.
Goals

Personal Goals for owner Kolem Plynthe:

* Spend one hour on marketing work (8 am - 9 am) daily, as a minimum
* Learn how to use blogs, create newsletters, plan seminars so that they are simple to recreate going forward

Business Goals:

* Create a system of sales which is scalable (so associates can be brought on)
* Achieve sales of over $300,000 in year 3.
* Reduce cost of sales over time

Strategic Goals:

* Create reputation for Plynthe Insurance as independent, individualized and high service
* Achieve 90% renewal rate from year to year

Tactical Goals:

* Total leads generated increase steadily
* Generate leads from referrals

Purpose

Plynthe Insurance exists to let residents of Peristyle Gardens finally feel the comfort and assurance of knowing that their family and property are secured by the proper type of insurance and that they can trust in the agent representing them.
Picture

The new customers are turning 30, expecting a first child, and moving to Peristyle Gardens. They think of insurance at first as a necessary evil, but are somewhat fearful of the process of comparing policies, looking for the best price, and making sure they are comparing apples to apples with their coverage.

When they come to Plynthe Insurance they immediately learn the basics of insurance in a personalized way, by hearing options for their specific situation. The clients are walked through a painless process of signing on and feel they can trust Plynthe Insurance because of its independence and the time agents are willing to spend to truly understand their needs. They are delighted when Plynthe Insurance sends a gift certificate upon the birth of their child and when they close on their home and move in. They come to think of their insurance agent as a partner in their safety and security and gladly share this information with their new friends and colleagues in Peristyle Gardens.
Gap Dashboard

The Gap Dashboard provides key metrics at a quick glance for Kolem Plynthe's management purposes. Each goal is translated into trackable numbers which are updated each week from the accounting or CRM systems. When significant gaps exist between the plan and actual results, these will be discussed at the weekly marketing meeting and a plan to rectify made.

Renewal rate will not be applicable in the first year as annual renewals will not begin until the second year of operation.
Gap Dashboard
Year 1 Year 2 Year 3
Personal
Hours spent on marketing 280 240 240
Hours required for educational materials (blog, newsletter, seminar, booklet) 170 120 120

Business
Sales $151,300 $214,825 $305,725
Cost of Sales $24,208 $32,224 $45,859

Tactical
Leads from marketing 3,232 1,589 2,270
Leads from referrals 463 695 1,042

Strategic
PR Mentions 17 20 25
Renewal Rate 0% 85% 90%

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Marketing Coach

Marketing Coach Marketing Plan

Marketing Vision

Marketing Coach
by Joe Dager

Our vision is that in 3 to 5 years we will be implementing through content rich material and processes that have become an industry norm on how to go about installing a marketing system.
1.1 Goals

Personal Goals:

* Finish my book by the end of the year
* Become more efficient at storytelling
* Take time off this year

Business Goals:

* Increase consulting engagements from three to six by year's end
* Have minimum of five year-long engagements ongoing by August
* Have 50 attendees per month in webinars

Strategic Goals:

* Increase speaking engagements by the end of year
* Create smooth transition between the steps of the marketing funnel

Tactical Goals:

* Call five people a day, period
* Use social media to promote our expertise with past clients
* Develop cross-promotions for the book with key expert partners

1.2 Purpose

Our business exists to install a simple, affordable, effective and repeatable process into someone's business. Sometimes it can be done in 30 to 90 days, but typically it will take a full year commitment from a firm to establish the foundation, instruments and processes for this to become part of their business culture.
1.3 Picture

The picture we want to paint is that a customer has the ability for their marketing to operate without panic, confusion or scrambling to get something done. Marketing works when it is a process and things are done on a schedule supporting the previous and future steps.
1.4 Gap Dashboard

These key metrics need to be monitored. If we achieve these we believe that we will prosper and succeed in business. But, more importantly, we feel that if we make these efforts and our business is suffering it is apparent that our tactics and strategies need to be adjusted. Using this as an indicator and monitoring our marketing funnel successfully will allow us the freedom and opportunity desired in owning our own business.
Gap Dashboard
2009 2010 2011
Personal
Book with a chapter a month 12 12 12
Storytelling 3 3 3
1 week vacation 4 4 5

Business
Consulting Engagements 6 8 10
Year Long Engagements 5 6 8
Webinar Attendance 50 75 100

Tactical
Call 5 people a day 240 360 480
Smooth transition on Funnel 7 7 7
0 0 0

Strategic
Open source Development 7 10 14
Blogsite 4 4 4
0 0 0

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Inventory Control Software

Inventory Control Software Marketing Plan

Marketing Vision

Software Company has embarked on an ambitious plan to create new software products, eCommerce Solutions Platinum eCommerce Solutions--scalable inventory software products. The new products are scheduled to be released in May.

The product will reasonably priced for the medium-sized businesses, and still be within the range of entry level e-sellers. Software will receive 90% markup on each unit sold. It is projected that Pursuit Solutions will sell 250 units by Month 2. It is projected that Software Company will gross $1.5 million from sales the first year.

The objectives of Software Company are:

* Establish the company as a leader in inventory software products.
* Sales of $1.5 million in Year 1
* Increase sales by 20% each year.


Gap Dashboard

We've set some goals for the company and our new products. They have been loosely quantified in the following table. Each month we will see how if we have made steady progress toward our goals, or perhaps followed a foxtrot path; slow-slow, quick-quick. The gaposis between planned and real results will help us direct future efforts.
Gap Dashboard
Year 1 Year 2 Year 3
Personal
Add Health Insurace to benefit package 0 yes yes
Hire Two Additional Employees 2 2 2
Personal 3 0 0 0

Business
Product Release and Updates on Time 0 yes yes
Sales Revenue Meets Plan $1,595,000 $240,000 $288,000
Business 3 0 0 0

Tactical
Monthly Direct Mailings 12 12 12
Monthly Emailings 12 12 12
Onsite Seminar or Webinar 6 6 6

Strategic
Six tradeshows/conferences 6 7 9
Become a MS certified provider 0 Yes Yes
Strategic 3 0 0 0

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Employee Trainer Business

Business Employee Trainer Marketing Plan

College Knowledge Centre
by Elizabeth Walker

Marketing Vision


The financial goal for the fiscal year is to generate measurable $1.5MM in gross revenue and deliver $130K in pre-tax profit.

Depending on the state of the economy, we should then be in a position to generate $2MM in gross revenue and deliver $600k in profit by the end of the following year.

We will position the organization as a recognized brand that presents little risk, the destination and centre of excellence for the Small Business sector and the single source of skills training and business knowledge for manufacturing, large enterprise and municipal governments.

We will implement an integrated turnaround program to become a market-driven organization: establishing performance metrics, repositioning, reorganizing, upgrading physical plant and equipment, creating strategic relationships, developing wanted and needed programs, adjusting pricing, attracting the best trainers and facilitators and executing a marketing communications program.

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Business Plan

Preferred format of SBA, lenders, and investors

Business Plan Pro uses a format that meets the most stringent requirements of banks, the U.S. Small Business Administration (SBA), angel investors, and venture capitalists.
Customize your plan

Business Plan Pro creates a plan that is unique for your business. Rearrange the outline and add as many additional text topics as you need. Delete sections that you don't need for your plan. Premier Edition users can also add financial spreadsheets. Don't be squeezed into an inflexible one-size-fits-all cookie-cutter planning product.
Custom reports and documents

We have compiled the most common reports into a single Report Writer tool so you can automatically print or export exactly the portions of your plan that you need. Reports include business plan presentation, all your charts, your Appendix, and more. Printing is automatic, and export options include standard Office and Web-oriented formats.

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Frugal Fatigue

Frugal Fatigue, Spurs Specialty Apparel Retailer’s

Customers are spending more at chains like Gap and Urban Outfitters. But can their recovery continue with joblessness still high?

By Admin:

It’s been a great spring so far for specialty apparel retailers, which are enjoying higher sales and wider margins, but April sales could temper investor enthusiasm.

Until the stock market took a giant step backward on May 4, shares of Gap (GPS) were up 34 percent from Feb. 1, the start of the retailers’ fiscal first quarter, with Abercrombie & Fitch (ANF) up 39 percent, J. Crew Group (JCG) up 23 percent, and Urban Outfitters (URBN) up 18 percent. American Eagle Outfitters (AEO) was the laggard with a gain of nearly 6 percent.

For all the worries about a jobless recovery and unemployment remaining above 9 percent for an extended period of time, consumer spending has rebounded more strongly than expected, with retail sales rising 1.6 percent in March. Marshal Cohen, a fashion industry analyst at research firm NPD Group in Port Washington, N.Y., attributes the bounce to something he calls “frugal fatigue.”

“[Consumers] are starting to get tired of having to only shop at the lowest-priced retail outlets, particularly in apparel, which arguably had the worst performance during the recession,” he says. They are now searching out retailers that offer good value. And consumers’ concept of value has expanded beyond just price to quality and durability, as well as comfort and service, he says. They are also doing their homework, researching products and prices online before walking into stores.
Nimble Stores

Specialty retailers are in the sweet spot right now because they’re more nimble than department stores, which have less control over the flow of merchandise into their stores due to their dependence on outside manufacturers, he says.

“It’s more about having the right product at the right time and at fair value,” he says. That’s easier for specialty retailers since they own and control their merchandise from start to finish.

Although specialty retailers are still offering promotions to attract customers, they discounted less of their merchandise in the first quarter than in prior quarters, say analysts. Their confidence stems from better management of inventory, consumers’ greater willingness to spend, and the stimulating effect that new products have had on customers, says Cohen. He expects first-quarter U.S. retail sales to be down 3 percent from a year earlier and believes the decline will narrow to 1.5 percent-to-2 percent in the second quarter.

Even Abercrombie, a high-end retailer long known for its resistance to markdowns, is learning some new tricks, including the meaning of twofers, says Laura Champine, an analyst at Cowen & Co. “They’re realizing with their Hollister and kids’ stores that they haven’t been competitive enough in the past,” she says.

Champine sees retailers continuing their momentum from March, whose sales strength she attributes to more than just an earlier Easter. While the timing of Easter will hurt April retail sales, she expects all the specialty retailers except Abercrombie to have positive same-store sales in April vs. a year earlier, with the group overall estimated to be up 2 percent. For the first quarter, she expects comparable-store sales to be at least 4 percent or 5 percent higher, while earnings will likely be up at least 10 percent across the group, mainly on easy comparisons with a year earlier.
Underlying Trends

But Richard Jaffe, an analyst at Stifel Nicolaus (SF), expects April retail sales to be much weaker than in March, when early warm weather motivated consumers to buy spring fashions. He predicts apparel retailers’ same-store sales in April will be unchanged from a year earlier, vs. a 10 percent jump in March. But he advises investors to look beyond the monthly data and focus instead on the underlying trend for the quarter. The real question, he says, should be whether consumers’ willingness to spend will drop off as the government’s economic stimulus programs wind down and if the employment picture doesn’t improve quickly enough.

In a May 3 research note, Wedbush Capital Markets said that despite its expectations for more muted sales in the second half of April, it believes lean inventory levels and easy comparisons bode well for higher earnings for all of the specialty retailers, driven by gross margin gains.

Analyst Samantha Panella at Raymond James (RJF) said in a May 4 note that she isn’t sure consumers’ hesitation to spend has completely passed, but she was encouraged by what she saw on recent visits to shopping malls. Retailers’ focus is shifting this year to revenue growth and market share gains from cost-cutting and inventory management in 2009, she said.

Operating margins for many of the specialty apparel companies have been at or near record highs due to sharp cuts in selling, general, and administrative costs, cheaper product sourcing, and historically cheap transportation and warehousing costs in recent years, Deutsche Bank Securities said in an Apr. 25 report. But these expenses are rising, especially sourcing, and will probably weigh on retailers’ profits as early as the second half of this year, which investors aren’t fully anticipating, the report warned.
Eye on Urban Outfitters

Deutsche Bank said it expects Urban Outfitters to lead the sector with compounded annual sales growth of 14.8 percent from 2009 to 2012, compared with 10 percent for Abercrombie and 1.7 percent for Gap. Deutsche Bank calls Urban Outfitters “one of the premier growth stories in all of retail,” with its Internet business ramping up across all brands, improving profit margins in its foreign business, and plans to expand into Asia and introduce new product lines such as bridal wear.

In a May 3 research note, Robert W. Baird & Co. projected a 4 percent increase in Abercrombie’s same-store sales for the first quarter, a stark improvement from a 13 percent decline in the fourth quarter. But Baird remains concerned about the company’s average revenue per retail unit, which fell 14 percent in March and is expected to be down substantially again in April. The firm maintained its neutral rating on the stock but expects Abercrombie to post a net loss of 20¢ a share for the first quarter, worse than the consensus forecast of a 13¢ loss, according to Bloomberg data.

There’s usually a lull in sales between April and July, when back-to-school buying returns. This year, Cowen’s Champine expects year-over-year sales growth to slow to the mid-single digits in May and June.

While consumer confidence appears robust, it has been hindered by lack of progress on unemployment, according to Tom Porcelli, U.S. market economist at RBC Capital Markets. The University of Michigan Consumer Sentiment index was 72 in April, vs. a cycle low of 55 and a longer-term average above 90. “We’ve clawed our way back, but there’s quite a lot of room for improvement on the confidence front,” he says. It’s hard for consumer confidence to strengthen on stock market gains alone, and if there’s a major correction in equity prices, Porcelli warns, that would drive confidence down quickly.
Appealing Merchandise

For Cohen, the real issue for specialty retailers is who will be progressive enough to bring in exciting merchandise to engage consumers at a deeper level. He thinks Aeropostale (ARO) has the best chance to do that, based on its price value and style.

Whichever company takes the lead, it will need to be family-friendly, he says, since parents are doing more of the buying now that kids have less disposable income than they once did. The retailers that come closest are Old Navy, owned by Gap, and American Eagle. By family-friendly, Cohen means no blasting music or sexy posters, and no sofas nestled in dark corners of the store.

“If Mom comes in and sees that, she says, ‘I’m not letting my kid come in here,’ ” says Cohen.

Admin is a reporter for Bloomberg Businessweek’s Finance channel.

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Forex Scalping Strategy

Forex Scalping Strategy

The term ‘Forex’, is basically an abbreviation of the words, ‘foreign exchange’. The Forex is a securities market where different currencies of nations is the subject of trade. Like any other market, Forex market works on the buy and sell basis and is more like a barter exchange system, where currency for currency becomes the medium through which the exchange takes place. The Forex market works on the simple principle that there is a difference between the prices of two currencies. For example if you want to sell off 50 USD (United States Dollars) in the Forex market you will get back about 37 Euros. The rate of conversion changes every day and in many cases, it also changes almost after every hour. In fact, Forex scalping strategy is based on this short term changes on the rate of currency exchange.

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