What is Online Marketing

Online Marketing is an Ongoing Process

Online Marketing includes channels such as search engine optimization (SEO),

pay per click (PPC), Social Media Marketing (SMM) and a host of other methods

to increase your websites ranking in the search engines and attracting visitors

into clients, retaining those clients, and doing it all over again.

The Internet is constantly changing and the methods that worked yesterday won’t

necessarily work tomorrow. There are best practices that any good online marketing

firm will use when conducting an online marketing engagement for a client, but the

methods that they incorporate will change over time as search engine algorithms

evolve and the methods become more complex.

This is why it’s important to have an ongoing strategy in your online marketing plan.

Whether you have an in-house marketing guru or you hire a firm to complete your

online marketing goals, make sure you’ve had conversations around your ongoing

online marketing strategy and it aligns with your company’s goals and objectives.

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Benefits of Online Marketing

Online marketing has only recently made it’s foray, and yet it’s charm, speed and time saving attributes have made it a viable option. Sitting on your chair and just a mouse click away to make a purchase, seems so simple and effortless, that eyebrows are raised-Why online marketing, or rather – How can one enjoy maximum benefits by marketing online? Well, in a nutshell, Internet being a visual medium demands that your website or product be effective and attractive in terms of web design/development, this tried and tested strategy ensures that half the battle is won. But, in case you don’t want to put all your eggs in one basket then , online marketing offers scope to employ various strategies to reach your target. Internet marketing has become an energetic & economical way to buy products and services in less time, without consuming the time and energy of their customers.

These are the apparent benefits, but the subtext unravels other bounties: like cutting costs-online marketing helps you do away with legal and professional services, travel expenses and the charges to market for a stipulated period in journals, newspapers or magazines. This also allows for higher profit margins, since your costs are low, you make more profit form sales. Marketing is an integral part of sales, offline, advertisements costs can burn a whole in your pocket, whereas online you can submit free ads, do ad swaps with e-zines or use pay per click search engines etc.

Here are some key factors and guidelines that an online marketer needs to take into account in order to achieve guaranteed success.

Web Design/Development:Web design/development should be according to the services offered by the provider and targeted community, where content is easily accessible. Try and avoid critical and heavy images, scrolling text and flashing graphics. These can be tedious and put off a prospective buyer. Frequently updating your website in case of alterations will do the trick.

Web Visibility:Enhanced web visibility can translate into higher sales. If your products and services are easily reachable to the user on the web, there will always be a chance to be in the top league. Traditional online marketing skills and various other methods can be employed to increase your web visibility such as Search Engine Optimisation, newsletters, affiliate marketing etc. The following are some of these explained further:

1.

Search Engine Optimisation:Did you know that 90% of all online visitors are attained through search engines. If your website is search engine friendly, you will always have a chance to be on the top of a search engine’s results. You need to ensure that when someone queries a search engine your web site gets returned in the top 30 results (or first 3 pages). This will help generate valuable visitors who can be future customers, adding to your online sales with a high visibility of your products and services. Key to both acquisition and retention is having good content that will attract visitors in the first place and then keep them coming back for more. Search engine crawlers give preference to those web pages which have crisp and valuable content with targeted key phrases. Search Engine Optimisation has been controversial in the past by some companies using unethical ways to get to the top in search engines. These methods are now banned by all major search engines.

2.

Newsletters: Newsletters are by far the most powerful way to communicate with a group (people with common interests) – on a regular basis. Newsletters are great not just for customers, but also for getting employees, distributors, commission sales reps, the media, and any other third party excited about your firm. This is a platform by which you can communicate with your clients, they generate calls and inquiries, and because they are permission based, your clients will receive them favorably. The most important and effective marketing tool because they have a vast reach and convert, Buyers into Customers. Newsletter marketing is therefore one of the best ways to keep in touch with your customers if done with caution. The most prevalent problem with generating newsletters is –SPAM! So avoid predefined keywords and trigger words. To ensure that your newsletter be read it needs to be interesting, informative and helpful.

3. Affiliate Marketing Benefits of affiliate marketing include the potential for automating much of the advertising process (accepting & approving applications, generating unique sales links, tracking & reporting of results) and payment only for desired results (sales, registrations, clicks).

When we talk about affiliate marketing; we can measure affiliate marketing in terms of Pay-Per-Click (PPC) and Cost-Per-Click (CPC).

3.1 PPC: In a PPC agreement, the advertiser’s payment is based on click-through to the destination site based on a prearranged per-click rate.

3.2.CPC:The terms pay-per-click (PPC) and cost-per-click (CPC) are sometimes used interchangeably, sometimes as distinct terms. CPC indicates measurement of cost on a per-click basis for contracts not based on click-through.

Web Analysis: Set up a procedure to analyse your website activities. You should be aware about what’s happening on your website. There are lots of web analytic tools and service providers which can help you with a complete tracking of your website visitors. You can examine the complete summary of your website visitors by following those methods. Web analysis can reap benefits for online marketing, since it allows you to read and monitor your visitors/prospective customers behavior, where they are concentrated(location), what are their preferences(helps you rate your products) and further helps in making future marketing strategies and working on your shortcomings.

People's online expectations have climbed over the last few years and two-thirds don’t ever bother returning to a web site that did not meet their expectations. Keeping these factors in mind can go a long way in providing great value edition in your e-commerce and web promotion activities, and make you a rising star in WWW community, or better still, the only STAR!!

Netlink uses integrated digital solutions to promote and market our client’s business objectives and long term vision. To know more about how we can help you achieve your goals

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Online Marketing

Internet marketing also referred to as online marketing or E-marketing, is the marketing of products or services over the Internet.The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to all over the world.

The interactive nature of Internet marketing, both in terms of instant response and in eliciting response, are unique qualities of the medium. Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display adds, e-mail marketing, affiliate marketing, interactive advertising, online reputation management and also Social Media Marketing Methods such as blogs, marketing, viral marketing, and Mobile Marketing.

Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean 'building a website' or 'promoting a website'. Somewhere behind that website is a real organization with real goals. Internet marketing strategy includes all aspects of online advertising products, services, and websites, including market research, email marketing, and direct sales.

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Online marketing

Tips for Online marketing and Articles Submission

There are so many sites where one can publish their articles for free

so that they can promote their product more an more. Some of the

sites do charge for these services. You can put backlinks to your

websites and hence increase the traffic to your site. Not only traffic

but this helps you get a better rank in google and other search engines.

These sites are generally known as Free Press Release sites as

they allow you to submit your articles free of cost.
I have seen some sites which together with Free Article Submission

Serviceallows you to advertise with them freely. This definitely generates

a lot of traffic to your site and gives a good exposure to your site.
So, this may certainly be a good option for you to generate more income

through your website.

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Online Marketers

7 Sources of Content for

Online Marketers

Online marketers are ALWAYS looking for new sources

quality content they can use. No matter what type of

online marketing strategy is being used great content

is always in demand for websites, blogs or online

circulation. One of the biggest challenges for marketers

is finding new sources quality information they can use

or develop for their various promotional purposes.

Here are 7 sources that can be used to supply and develop

all the quality information you may need to run a

successful online business.

Recycle Content

If you have spent any amount of time online than you

already have articles, press releases, blog posts and

other content you can use. By repackaging and re

purposing any information you may have already used

you have the means to create fresh new quality content.

You have already done the research so take advantage

of your past efforts!

Create It

Creating information that you can use for a particular

online marketing strategy usually yields the highest quality

content you can find or use. This type content is normally

the most original and if developed correctly can also be

the most timely and effective.

The draw back with this approach is that your own

creativity can be somewhat limited therefore other

sources will eventually have to be located.

Offline Sources

Many offline sources tend to be overlooked due to the

growing acceptance of using the internet as your primary

source of information. Simply perusing magazines,

newspapers and other industry related periodicals can

supply you with enough quality information and ideas

to keep you busy for quite a while.

Featured Writers

It is very common to have people who would like to

place their content on your site in order to increase

their own exposure through your audience. This allows

you to introduce new ideas and perspectives you may

not have been able to supply yourself.

RSS Feeds

Search the internet for sites that contain information

relevant to what you also supply and sign up for their

RSS feed. This way you can keep tabs on any new

updates or trends and used this material for new ideas

to use on your own sites.

Forums

This is a particularly great source for information since

it is highly targeted and therefore easier to pull together.

Comb through the discussions and pull out ideas or

information you can further develop for your own use.

Social Bookmark Sites

Sites such as Stumbleupon, Digg or Delicious contain an

almost infinite supply of information pertaining to just

about any subject imaginable. In addition these sites also

do a great job of focusing on the most popular trends

or news which is useful when trying to capture the

attention of online readers.

Online marketers can go through quality content like it

was water regardless of what particular online marketing

strategy they may be using. Whether it is for building

websites, posting to blogs or circulation purposes the

need for great content is an ongoing one. This can

sometimes result in difficulty trying to locate new and

fresh information that can be further developed or

tailored to fit a marketers needs. The 7 sources revealed

here are capable of yielding all the quality information

you will need. The key is to develop it in such a way that

is most applicable to your particular online marketing

strategy.

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