Find a Business Coach:
3 Steps to Choosing the
Right One for You
People ask me all the time, "How do I know if you're the
right coach for me, and if you're not, how would I go
about finding someone?" I have no difficulty answering
this question honestly because I feel very strongly that
there truly is no competition.
There are three important pieces when finding the right
There are three important pieces when finding the right
business coach, teacher, or mentor for you:
1.) You have to be in alignment with the person's
1.) You have to be in alignment with the person's
message. Does the way they market, the way they
present themselves, and the way they speak feel right
for you and feel right to you?
2.) Make sure they seem like they have a systematic
2.) Make sure they seem like they have a systematic
approach. For instance, I have the Help More People
system. They should have some kind of step-by-step
process or series of criteria used to help their clients
get from where they are to where they want to go.
3.) The third piece is – and this is the piece that makes
3.) The third piece is – and this is the piece that makes
some people a little squeamish, but I just want to be
honest about it – you need to make sure that the
person has made a significant amount of money
beyond what your money goal is.
If your goal this year is to make six figures, you want
If your goal this year is to make six figures, you want
to make sure that person has proven themselves to
make at least $400,000, for example.
The numbers may be different in your situation,
The numbers may be different in your situation,
but my point is that there are a lot of wonderful
people out there who have the best of intentions,
who are calling themselves marketing and business
coaches, but frankly they haven't even filled their
own practices.
So again, here are the three important elements to
So again, here are the three important elements to
look for when choosing a business coach:
- Be sure that they're in alignment with your heart
- Be sure that they're in alignment with your heart
and with your message.
- They should have a systematic approach to
- They should have a systematic approach to
marketing and business.
- That they monetarily have gone past where you
- That they monetarily have gone past where you
want to be.
If you're wondering how to get this information before
If you're wondering how to get this information before
hiring someone… ask them! It sounds a little bit
scary but it's true.
You should also keep these three elements in mind
You should also keep these three elements in mind
when you're considering whose advice to follow, even
if you're not working with them directly.
I always choose about three people to follow at any
I always choose about three people to follow at any
given time, and I let everything else go into a filter
that when I have a chance or I have time then I will
then catch up on it.
So instead of being subscribed to 20-30 different
So instead of being subscribed to 20-30 different
ezines (which can make your life very difficult), only
subscribe to people who fit the three criteria I
outline and unsubscribe or filter out everything else.
If you are a business or marketing coach, remember
If you are a business or marketing coach, remember
to evaluate your own approach from the perspective
of your clients through these criteria as well. The
people who need you most (your clients) should be
able to see that you are a good fit for them based
on these same three important pieces as well.
