The 3 Keys to Being
a Successful Blogger
Blogging is a powerful tool that can help to build your
reputation within your niche, strengthen your customer
relationships and drive traffic to your own product sales
page or affiliate links. Here are the three things you
need to know to become a successful blogger.
1. Choose the right blogging platform
The great thing about blogs is that they are easy to set
1. Choose the right blogging platform
The great thing about blogs is that they are easy to set
up and you don't need to know anything technical about
building websites or HTML. This makes them very
beginner-friendly. Once you have gone through the set up
process updating your blog is as simple as writing an email.
There are several platforms you can choose from to get
There are several platforms you can choose from to get
started. The two most popular are Blogspot and
Wordpress. Personally I prefer to use Wordpress as
it has lots of customisation options and plugins that
you can use to make your blog unique. For example
there is a plugin that will add a list of related posts to
the foot of each post you write; this makes it easier for
readers to navigate your blog and find other useful
content.
If you are serious about using a blog to make money
If you are serious about using a blog to make money
online then you should consider a self-hosted
Wordpress blog which allows you to customise it to
your heart's content.
2. Create lots of fresh content
The great thing about blogs is that the search engines
2. Create lots of fresh content
The great thing about blogs is that the search engines
love them. But in order to remain in favour you need
to post new content regularly. Most successful bloggers
update their blogs three or four times a week; once
a week is the absolute minimum.
Create an editorial plan so you have a variety of topics
Create an editorial plan so you have a variety of topics
to choose from and won't ever be stuck for ideas. For
example, let's say that you want to start a blog about
gardening. Just make a list of all of the things that have
to be done in a garden during the year; you might note
down seed planting or hedge trimming. From here you
can create your editorial calendar.
If you use Wordpress as your blogging platform you can
If you use Wordpress as your blogging platform you can
load up posts and set them to publish over time. If you
are going to be away on vacation then you can schedule
posts so your blog updates without you even being there!
3. Make money from your blog
Once you have established your blog and encouraged
3. Make money from your blog
Once you have established your blog and encouraged
people to come and read your content you can start
making money. There are several ways to do this.
You could insert some advertising so that you get paid
when a reader clicks on your adverts. You might also
consider signing up as an affiliate to promote other
people's products that relate to your content. If you
use an editorial calendar to theme your posts then
after a period of time you will have enough content
to create an ebook which you could sell to your readers.
